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IDENTITY DESIGN & BRANDING


Sreeleathers: Rebranding of the leading footwear
line to enrich & expand its customer base

ROLE

Branding
Graphic Design

CONTEXT

Personal Project

Sreeleathers, a household name well known for its good quality leather product and
traditional and welcoming culture, kept the customers coming in for over five decades.
Now, the company wants to revamp its outlook to a more fashionable, elegant and
sophisticated brand to attract elite customers and retain the loyal ones. The logo needs
to portray an exorbitant, fashionable>yet traditional outlook as the face of the brand while
keeping it contemporary and ahead of its competitors


The logo has been delicately design to impart a modish touch keeping the flavor of its
established identity intact. Hence, the design of the logo has been kept simple and
elegant. The S and the L represents the familiar and renowned company initials. The use
of rich burgundy gives the logo a regal and traditional vibe, the pale yellow creates a
significant contrast against the dark background imparting the logo prominence and
intensity.

IDENTITY DESIGN


The brand initials S&L , signifies its distinguished background. The logo and its
visuals depicts a blend of classic touch with nifty trends. The simple design allows
easy recognition and makes the logo more versatile & acceptable.