WEB DESIGN & DEVELOPMENT
ROLE
ConceptualizationCONTEXT
Personal Project
“The Chronicles” is an official stockist for all watch brands listed on this website. This is a
leading retailer of branded designer watches. It was needed to ensure one of the most
efficient shopping systems available with communication
at every stage to inform the
order status.
The challenge to produce a completely responsive and buyer friendly website included
the comprehensive and detailed view of the product to add a new dimension to the
ambience of the e-shop. The buyer should take confidence in
the product before hitting
the bid. Responsive Web design is the approach that suggests that design and
development should respond to the user’s behavior and environment based on screen
size, platform and orientation. That
is how blending it with a 360 degree view for detailing
and adding the augmented touch to it imparted it a complete shape.
The inspiration for the Identity evolved from two elements viz. the infinity symbol
and the hourglass. The infinity symbol signifies the timeless longevity while the
hourglass symbolizes an apparatus to record the moments.
The design of the website portraits the fantastic workmanship that goes into every
timepiece displayed on the website. Easy user accessibility through interactive
screens will help user take a tour of the website in a blink.
Our augmented reality app help user experience the watch on their hand at real
comfort of home.
The mobile screens provide user an increased level of accessibility with enhanced
interactive engagement by the use of the mobile app facilitating the feature of
augmented reality.
