“Doordarshan” is the national broadcaster of India. The Doordarshan, owned by the
Broadcasting Ministry of India, has been relentlessly providing broadcasting service to
over 132 crore people for over 58 years over a platform having capacity of 80 SDTV
channels and 32 Radio channels.

Revamping the “Doordarshan” logo is aimed at framing the logo simple, keeping the
classic essence intact. This logo is a perfect blend of vibrancy and dynamism, carrying the
nostalgia with modern perspectives, and the targeted audience is expected to connect
with it effectively. The two Ds of “Doordarshan” are placed opposite to each other, forming
a mirror image, which is the primary function of television, to put up a reflection of the
society on screen. The transparency of the media is characterized by the Ds in the
negative space. The intersection of the two Ds forms the third eye, the eye of wisdom,
which opens and diversifies the vision of the audience. A strong tint of saffron, used in the
logo is taken from the top band of our National flag, signifying strength and courage. The
intensifying gradient of the logo as well as the convergence depicts the glowing flame of
the illuminated young minds.